Krys M. Rossner

Portfolio

Scotland Run Park

Logo Design, Illustration

Scotland Run Park is the largest Gloucester County park, spanning more than 1,300 acres. Eighty-acre Wilson Lake offers fishing, boating and nature observation. The Nature Center offers a variety of environmental education programs for all ages.

Dr. Daniel P. Duran, a professor at Rowan University and the park naturalist at Scotland Run Park, approached me for a logo redesign when the park’s Nature Center underwent a large and beautiful renovation.

He requested something featuring flora and fauna that can be easily seen on the grounds of the park. The final design was a badge-style logo with a prothonotary warbler perched upon white cedar. A large version of the logo can be found on the walls of the Nature Center alongside murals and live animal exhibits.

Scenic Riverview Campground

Art Direction, Brand Identity, Illustration, Website Design, Photography, Copywriting

Scenic Riverview Campground is a seasonal campground located on the quiet Tuckahoe River outside of Belleplain State Forest.

When new owner Kristy took over the property, the campground did not have an identity. The website consisted of only two sentences and a photo of the park’s sign. She wanted to change all of that to bring in a new crowd and make the grounds feel more special.

After a site visit and feeling inspired by the campground’s forested sunset views, I created a brand identity that emulated that feeling of tranquility while away on vacation. This included a primary and secondary logo, brand marks, and brand graphics. These were used throughout materials that I also designed, such as custom feather flags, business cards, brochures, a map of the campground, and stationary.

I also redesigned Scenic Riverview Campground’s website into a new custom-built WordPress platform that was responsive, easy for customers to navigate and aligned with their new brand.

New Jersey Council of County Vocational-Technical Schools

Art Direction, Brand Identity, Graphic Design

The New Jersey Council of County Vocational-Technical Schools (NJCCVTS) is a non-profit association created by state law to represent the vocational-technical school districts in New Jersey’s 21 counties. The Council supports collaboration among its member school districts, which offer career programs in high-demand fields for 35,000 career-minded high school students as well as adults.

I had the incredible opportunity to collaborate with NJCCVTS on a new branding strategy for their organization. They wanted an updated visual identity that accurately represented their mission and values. Through conversations with the Council and a deep dive into their goals and aspirations, I gained valuable insights to create several directions.

The decision to incorporate a globe with a focus on New Jersey in the chosen design was a deliberate choice aimed at representing students and collaborators alike in a meaningful way. It symbolizes the Council’s commitment to fostering and preparing students for a rapidly changing world and communicates their dedication to equipping students with the skills and knowledge needed to succeed not only within New Jersey but also on a broader scale.

Mullica River Cottages

Art Direction, Brand Identity, Illustration

Mullica River Cottages are located in the beautiful pine barrens of Southern New Jersey and feature individual cottages for guests wanting to stay closer to nature and disconnect.

Host Gina came to me looking for a complete overhaul of her property’s brand. The current look she felt was lacking and it was important to capture the feeling that guests often reference when writing their thank you’s at the end of their stay, as well as the personality of Gina herself.

The voice of Mullica River Cottages is warm, friendly, and welcoming, with a focus on providing an exceptional and memorable location. I used these characteristics to shape the brand’s new identity, with the lantern brand mark doubling as both a flame and a location pin.

Illustrations

Illustrations of a Harlequin Duck and an Eastern Tiger Salamander for a calendar featuring flora and fauna found in New Jersey.

Little Millie’s Food Truck

Art Direction, Brand Identity, Illustration

A food truck based in Durham, North Carolina, Little Millie’s is an up-and-coming powerhouse of a mobile eatery with a menu totally gravitating around tater-tots and all the ways you can dress them up.

I was approached by owner Bobby with several references of other food trucks as his color inspiration, as he had acquired the red truck first and wanted to build his brand around it. The brand identity goals of Little Millie’s – named after his beloved cat, Millie – were to achieve a welcoming, fun personality that captured elements of hand-painted signage and late night diners.

Maywood Public Schools

Art Direction, Illustration

Initially looking for a custom icon set to accompany the District’s bond referendum campaign because they didn’t have many photos to work with, I proposed a new objective of several illustrations that would better represent the specific goals of the projects.

I created five illustrations which were used on Maywood Public School’s website, promotional materials, and social media.

Kenilworth Public Schools

Art Direction, Design, Illustration

Kenilworth Public Schools is a school district in New Jersey that was looking for a flyer to engage parents and students about its course of studies. They wanted it to be trendy and graphics-heavy to garner excitement and get students looking forward to picking their classes.

For this project, I created a youthful and attention-grabbing two sided flyer using on-trend typography, custom illustrations, and a similar palette to the high school’s colors.

Piccini

Art Direction, Brand Identity, Illustration, Website Design

Piccini is an Ocean City, NJ restaurant staple that offers delicious wood fired pizza with unique toppings, pastas, and other Italian fare.

The owners were seeking a menu overhaul, but realized that their logo and existing website looked dated as well. They wanted an identity that could extend throughout all materials moving forward.

I created a logo and color palette that drew inspiration from the large brick oven, warm and inviting feel, and terracotta-like colors found inside the restaurant. While working with Piccini, I also built them a fresh, responsive WordPress website that made it much easier for customers to view their menu as well as social media graphics and email campaigns.

Figure Illustration

Scientific illustrations of the cream-edged tiger beetle, Eunota circumpicta, for taxonomic research. The illustrations are intended to display variation in markings and coloration throughout their range. These were done in collaboration with systematic researcher Dr. Daniel P. Duran.

Dock Mates

Art Direction, Logo Design

Dock Mates, an outreach program of Cape Regional Health System’s CARES (Cape Addiction Recovery Services) division, helps to connect fishermen with healthcare services, as well as provide them with information on insurance and financial options available to them.

I was asked to create a logo for this program that would reach and accurately portray their target audience, and use the same color palette as Cape Regional’s. Our collaboration for a final design ultimately went in a different direction – lighthouse graphics are common in Cape May County – but I enjoyed creating this version.

World End Imports

Art Direction, Photography, Graphic Design, Pagination

World End Imports is a wholesale jewelry company that focuses on their relationship with museums, zoos, aquariums and nature centers nationwide.

During my time as a graphic designer for the company, I was solely responsible for every aspect of creating their annual catalog, totaling over 90 pages, from the general direction of the catalog, the design and pagination, and the ordering. As their in-house photographer I took photos of a lot of the product for use in the catalog as well as wholesale and retail websites.

Business Card Design

Illustrations of an Aedes mosquito and a pinned tiger beetle for use on business cards.